5 Things to Do With Your Website in the New Year
We waited a bit to post this blog post because we know that January is often a flurry of activity for people. It’s the time to set goals, organize things in your personal and professional life, and simply hit the “reboot” button.
Now that things have settled down, we would like to fill you in on 5 things that you should do with your website as you head into the New Year.
- Copyright footer: If you have a footer on your website, chances are that you have a date at the bottom. Nothing screams “old website” than when a visitor goes to your site and sees 2012 when it’s 2017! Every WordPress theme is a little different but usually the footer copyright can be found in the footer.php file. Before you make any edits to the footer.php make sure you make a copy of it first! (And if the thought of touching something like a .php file scares you, talk to your web developer about changing it for you!!)
- Check your domain and hosting renewal dates: Login to your domain registrar and your hosting registrar accounts (if they are with two different companies) and check to see when both expire. There’s nothing worse than going to your website and seeing the dreaded “Oops…nothing can be found here” message appear on your screen because you let your domain name lapse.And if you don’t have your login information, check out our blog post here about how important it is to know your numbers! Staying on top of your expiration dates will ensure that you won’t be taken by surprise with a dead website.
- Update Your Content: The beginning of the new year is a great time to take a look at the content on your site and see if it’s still fresh. If it’s been awhile since you updated the text, or photos in your portfolio, or your blog, now is the time freshen it up a bit. You don’t need to do anything radical; sometimes just updating a few pictures will give your site a boost. The thing to remember is that your website is fluid and your content should be too.
- Create an Editorial Calendar: In reviewing your site, did you notice that you hadn’t written a new blog post in over 6 months? Take some time and create a calendar for the next three months. Think about topics that your readers would be interested in learning about and make it valuable information that keeps them coming back for more. If the idea of coming up with three month’s worth is too daunting, break it down into more manageable chunks. You may decide to sit down on the first of the month and write down your next 4-6 blog post ideas. Having an editorial calendar will save you from having months go by without a written post or update to your website. At MavroCreative, we are taking our own advice and are developing an editorial calendar that will take us through the Spring!
- Check Your Links: If you have links throughout your website, take some time to click on them all to make sure they still go to live pages. This is especially important if you link to outside URLs. Just like #2 above, you don’t want your visitor to click on a link and go nowhere.
Until next time!