5 Things to Do With Your Website in the New Year

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January is often a flurry of activity for people. It’s the time to set goals, organize things in your personal and professional life, and simply hit the “reboot” button. But don’t forget about the most valuable asset in your business:  your website! Here are 5 things that you should do with your website as you head into 2022:

1. Copyright footer: If you have a footer on your website, chances are that you have a date at the bottom. Nothing screams “old website” than when a visitor goes to your site and sees 2012 when it’s 2022!

BUT (and this is super important!) make sure that you keep the original date because that will help with copyrighting your content.  You want to show that you’ve had that content since the original date it was written and published, so keep the copyright footer as the date your site was first published through the current year.  (i.e. 2012-2022)

Every WordPress theme is a little different but usually, the footer copyright can be found in the Customizer section of your theme. If you don’t have the ability to change the footer via the Customizer, you can edit it in the footer.php file. Before you make any edits to the footer.php make sure you make a copy of it first! (And if the thought of touching something like a .php file scares you, talk to your web developer about changing it for you!!)

2. Check your domain and hosting renewal dates:  I can’t stress how important this one is! Log into your domain name registrar and your hosting registrar accounts (if they are with two different companies) and check to see when both expire. There’s nothing worse than going to your website and seeing the dreaded “Oops…nothing can be found here” message appear on your screen because you let your domain name lapse.

And if you don’t have your login information, check out our blog post here about how important it is to know your numbers! Staying on top of your expiration dates will ensure that you won’t be taken by surprise with a website that’s no longer visible!

3. Update Your Content: The beginning of the new year is a great time to take a look at the content on your site and see if it’s still fresh. If it’s been awhile since you updated the text, or photos in your portfolio, or your blog, now is the time to freshen it up a bit. You don’t need to do anything radical; sometimes just updating a few pictures will give your site a boost. The thing to remember is that your website is fluid and your content should be too.

Here are a few areas where you can start:

About Us Page:  Does this page accurately reflect WHY someone would want to work with you? It may seem counterintuitive, but your About Us/About Me page actually isn’t about you; it’s about how you can help your prospective client! Read through the content and ask yourself, “Is there enough information here to make a decision about whether or not I’m providing a solution to their problem?”

While you’re checking out the About Us page, when was the last time you updated your headshots? If you haven’t taken new photos in a while you can still update your headshot to be something new from the last time you had photos taken.

Testimonials:  Has it been a while since you asked your past clients for a testimonial? Now’s the perfect time to reach out and ask for one to add to your site!

Portfolio: If you have the type of business where you showcase your services with a portfolio, review what you currently have and assess whether the projects you’re highlighting are still your “best”. Remove those that aren’t reflective of the work that you’re currently doing and replace them with updated photos and case studies.

4. Create an Editorial Calendar: In reviewing your site, did you notice that you hadn’t written a new blog post in over 6 months? Take some time and create a calendar for the next three months. Think about topics that your readers would be interested in learning about and make it valuable information that keeps them coming back for more. If the idea of coming up with three months’ worth is too daunting, break it down into more manageable chunks.

You may decide to sit down on the first of the month and write down your next 4-6 blog post ideas. Having an editorial calendar will save you from having months go by without a written post or update to your website. At MavroCreative, we are taking our own advice and are developing an editorial calendar that will take us through the Spring!

5. Check Your Links: If you have links throughout your website, take some time to click on them all to make sure they still go to live pages. This is especially important if you link to outside URLs. Just like #2 above, you don’t want your visitor to click on a link and go nowhere. If you have a WordPress website, you can use a plugin like Broken Link Checker to make this process even easier!

These five easy steps will ensure that your website is ready to work for you in 2022!

Until next time!

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