How to Create a Welcome Email Sequence

Why do you want to create a welcome email sequence? So now you have this great opt in on your website where someone can go and enter their email address in exchange for something valuable that you’re giving to them for free. Wait – you don’t? Well, that’s what we call a lead magnet and … Read more

What’s a Lead Magnet?

If you don’t have a lead magnet on your website, you’re missing out on one of the best ways to fill your email list with quality prospects. A lead magnet (also called a freebie) is a free offer that lives on your website. People visiting your site “opt” into it by giving you their email … Read more

What’s all this talk about funnels?

Marketing funnel. Sales funnel. Conversion funnel. They all point to the same thing: taking a potential customer through your sales process easily and effectively so that they become a paying client. Really, that’s all it is. Sales & Marketing 101. But in today’s world, the funnel concept has become more sophisticated because of the awesome … Read more

How to create a blog (the easy way!)

If you’re like most of my clients, the reason why you have a website is because you want visitors. But once you have them, you need to give them a reason to keep coming back. One way to accomplish that is by adding a blog to your site. Now, before you say, “Donna, I’m NOT … Read more

5 Tips for Marketing Your Website

How to Market Your Website Most people launch their website and then wait for visitors. But you can’t have a “build it and they will come” mentality with your website. (That only works for Kevin Costner!) If you want people to visit your website, you need to tell them about it! In the video below, … Read more

Can you use that image?

Right-Click-Save-As May Cost You Money Here’s the scenario: You need a picture of a flower to use on your website. So you go to Google, type in “Hydrangeas”, find a picture that’s perfect, You “right-click-save-as” and download that beautiful picture to your computer and use it on your website (or e-newsletter or other online publication). … Read more

Go live or go home!

Why you NEED to be using Facebook Live to market your business. Facebook live isn’t new. Well, at least in terms of tech-time. It began in August 2015 and by April 2016 all Facebook users had the ability to go live from their Facebook accounts. Since that time, using live video streams has literally exploded. … Read more