There isn’t a business on the planet that couldn’t benefit from being on some sort of social media platform. And for most (but not all!) companies, that usually means having a Facebook page, Twitter page, and depending on the business type, a LinkedIn page and Pinterest page. (There are other platforms out there, but for the purpose of this blog post, I’m going to focus on the above.)
When someone likes, follows, or joins you, what they see when they first land on your page is just as important, and perhaps even MORE important, than the content that’s on there. People are visual creatures. Graphics, photos, colors all draw their attention and studies have shown that someone will look at a page for up to 5 seconds before deciding whether to stay or click away. So what you show can be the difference between making a sale or losing a potential customer. A question that we receive frequently is:
What size do my pictures or images need to be and how to I get them to be the right size?
We have put together this little cheat sheet of the most frequently used profile sizes for Facebook and Twitter!
Facebook has two different areas where you can upload your own graphic. The cover photo, which is the main banner across the top of your page, is the largest and gives you the most room to make an impact (as opposed to your tiny profile pic!) Use something visual and eye-catching!
The size for your cover photo is 851 pixels x 315 pixels. The best type of photo or image to use is one that already has a landscaped (horizontal) proportion. If your photo is portrait (vertical) you will end up with a lot of white space on both sides of the image when you format it to the correct size.
The size for your profile picture is 180 pixels x 180 pixels (it displays at 160 pixels by 160 pixels). You’ll notice that we created a different version of our logo for our Facebook page:
Our Facebook logo:
If we had used our regular logo that was horizontal, it would be so squished in size that it would become illegible. Instead, we “stacked” our logo, moving the word “creative” under the word “mavro” to have it fit better in the 180 pixels x 180 pixels format. If you have a logo that is horizontal, you may want to consider doing something similar!
Twitter’s profile pic is tiny; only 73 pixels x 73 pixels. You REALLY have to make sure that you have an image or logo that is legible at that small size! Stay tuned for our next post about how to easily edit your logos and images to the correct dimensions!