I was emailing back and forth with a client this past weekend who has become a friend. Keri is an amazing mom of 4 year old twin boys (we immediately bonded over the twin connection – mothers of twins do that!), she has her own personal training business, and recently launched an online fitness and wellness business.
As we were chatting, I realized that MavroCreative and the path that I am currently taking is really due to a single phone call from three years ago. It was the first time that Keri and I connected and she called me about marketing consulting and simply asked, “Do you know anything about building websites in WordPress? My nephew set up a site for me and I thought it was pretty easy to do but I can’t figure it out for the life of me. I bought the WordPress for Dummies book but I just don’t have the time to learn all about it.”
The easiest answer to her question could have been “No. I don’t know anything about WordPress. Sorry that I can’t help you.” And in fact, that thought crossed my mind for a split second. Instead, I responded with, “I haven’t used WordPress before but I’m sure it’s something I can figure out how to do.” And so I set out to build my first WordPress website. I’ve been hooked ever since.
That single question set me on this path.
As I reflected upon this, I started to think about why I answered her the way that I did. Why didn’t I just take the easy way out and give her the name of someone else who could help her? It’s partly because it’s not in my DNA to say no! (That’s something that I’m working on in my life!) But it’s mostly due to the fact that a lightbulb went off in my head and I knew that this was an opportunity to acquire a new skill that would benefit my growing business.
At the time, WordPress was being used primarily for blogs. But Keri’s phone call to me was the third or fourth time that month that a business owner commented about creating a business website with the platform. Her call to me triggered that little voice in the back of my head that said, “There may be an opportunity here.” I did some quick research and found that there weren’t many marketing companies in the area who were using WordPress for business sites. There was a niche that I could explore and claim as “my own”.
In the time since that phone call, WordPress has exploded. Large companies are now using the platform for their sites. (I wrote a whole blog post about it here!) Because I was open to learning something new, Keri’s phone call set me on a path that has allowed me to “Do what I like and like what I do.” (John Jacobs, co-founder of Life is Good). The next time the phone rings, listen to that conversation with an open mind. You never know where it may lead you!