This past year has been one of growth for me personally, as well as for our company. We spent the second half of 2014 refining and defining the business and understanding what our clients need and want from an agency like ours. Wicked Simple Marketing has been a part of me since 2010, and when I decided to focus on the business full time in June 2014, I did so with the intention of digging deep and understanding exactly what its mission is and what it is designed to do.
A name and branding change wasn’t something that I anticipated doing. In fact, I love the name Wicked Simple Marketing, because it’s fun and whimsical and quirky and very Bostonian! But the deeper I dug, and the more I learned about myself and what aspects of the business get me excited, the name “Wicked Simple Marketing” no longer resonated with me. I realized that I hadn’t taken the very same advice that I give to my clients:
I hadn’t defined my brand.
Our core mission has always been to deliver affordable marketing and creative to businesses and providing the best possible customer service. That will never change. What we have done, however, is refined our offerings, concentrating our efforts on our core competencies and the things that we love to do, and on what our clients are telling us that they need and want: website and graphic design that is clean and sophisticated and that tells their “story”.
And so, the vision of MavroCreative began to take shape.
“Do what you like. Like what you do.”
John Jacobs, co-founder of Life is Good, said those very words at a recent conference I attended. “Do what you like. Like what you do.” I left the conference and those words stuck with me. When I really thought about it, the word “creative” kept coming up. Over and over. It is the aspect of what we do every day that motivates and drives me.
While I do enjoy social media and other forms of marketing – including marketing strategy – the parts of Wicked Simple Marketing that resonated with me the most revolved around the creative. Helping businesses find their voice and creating that brand with them, and seeing it evolve in print and on the web is what I really like to do and it’s what the majority of our clients are looking for.
So what does this all mean? In a nutshell, Wicked Simple Marketing has evolved into MavroCreative, LLC. We provide sophisticated web and graphic design services to businesses and help them create and maintain their brand across all platforms.
We are the same team, providing the same high level of customer service, under a new brand: MavroCreative.
As we say goodbye to 2014 and look ahead to the years to come, we thank each and every one of our clients who took a leap of faith with us and helped us grow our business to where we are today. We look forward to seeing what this coming year has in store and our wish for everyone of you is to take the advice of John Jacobs and “Do what you like. Like what you do.”