Ahh…Sally Field. That quote will forever be ingrained in our memories. And not since that epic Oscar acceptance speech almost 30 years ago has the word “like” been as popular as it is today.
“How many likes did I get on that post?”
“How many people like my page?”
“Like this picture and share it”
You may have 1,300 fans on Facebook but that most likely doesn’t mean that you have 1,300 potential new clients. In fact, there are probably only about 130 or so that need what you are offering, trust in your expertise, and are ready to act on that sometime in the near future. They others most likely follow you “just because”.
And while it may be tempting to try to buy followers and have thousands of fans, most of them don’t really care about what you are saying or what your company is doing. And what good is that for your bottom line?
Instead of trying to break the record of having the most likes, work on engaging those followers with whom you can establish long-lasting customer relationships. Look for those people who have a vested interest in hearing what you have to say and who can benefit from your knowledge and expertise. Cultivate those relationships in a targeted manner instead of focusing your energies on people who at the end of the day don’t really care about what you have to say.
When developing the social media strategy for your business, find your “people” – the group that fits for your company.
When you do that successfully, it’s like the 1980’s Faberge Organic Shampoo commercial: they tell two friends and they tell two friends and so on and so forth. Those are people who truly “like” you and more importantly, they trust you. Relationships built on trust will always last much longer than a fleeting like any day!